Mitch Joel posted the following on his blog Six Pixels of Separation. Very interesting to consider implications for literacy education and getting the word out to the world about the work we do.

October 28, 2008 6:57 PM
Posted by Mitch Joel

BtoB Online has a news item today titled, BuzzLogic/JupiterResearch study finds blogs influence purchase behavior, which states:

“… among those users who find blog content useful for product decisions, 56% said blogs with a niche focus and topical expertise serve as key sources of information. The top categories in which users find blogs useful for purchase decisions are technology products (31%), media and entertainment (15%), games and sporting goods (14%), travel (12%), automotive (11%) and health services (10%). The study also found that 40% of blog readers have taken action as a result of viewing an ad on a blog.”