In This Show:
Pokemon, Popular Culture and Discourse Analysis
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Podcamp New York!
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Produced by:
Andy Bilodeau

Pokemon cards are a hot item to trade on the black market for young people on the playground! The problem with young people trading Pokemon cards is that after a trade, one party can decide that it was not a fair trade. Tears break out and a long discussion about why one character is valued more than the other ensues. It is interesting that Pokemon characters are non-gendered but children assign gender because of social stereotypes. The Pokemon creators have done a great job of creating a marketable product, advertising it, and engraining it into children’s culture.