On Today's Show:
Reflections on listener feedback
Mark Blevis includes CLIP in his top 10 Most Underrated Podcasts List!

CLIP is nominated for the
Podcast Peer Awards in the Education category.
Thanks To:
Mark Blevis and
Andrea Ross of Just One More Book, Charles Cadenhead of
Mostly News and
Desperate Husbands, Dave and Heather Delaney of
Two Boobs and a Baby, Macca of the
F1 Trivia Podcast, Carol Felderman, Anna Sumida, Granny and Vickie of
A Beaded Embrace.
Podcasts/ Podcasters Mentioned:
Just One More Book
Just One More Book
Mostly News
Mostly News
Desperate Husbands
Electric Sky
Canadian Podcast Buffet
F1 Trivia Podcast
Dry Shave
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Produced by:
Andy Bilodeau
Transcript for Childhood Revisited _ CLIP 27
Intro
Hi There. As promised here I am with show 27 of the CLIP Podcast. Thank you for coming back to listen to the show. I received quite a bit of really thoughtful feedback from the past two shows that I decided to create this show based on that feedback. Next week I’ll be airing an interview with Heather Jopling, author of some very thoughtful and thought-provoking texts such as The Not So Only Child and Ryan’s Mom is Tall.
Before I get on with this week’s show I want to share with you what I believe to be a wonderful compliment and honor that I found out about just before recording this show. Mark Blevis in his blog at www.markblevis.com included me in his list of top 10 most underrated podcasts. It was such a terrific surprise. Mark is the host of Elecric Sky and co-host of Just One More Book, a podcast that I talk about frequently on CLIP. He also co-hosts the Canadian Podcast Buffet, a show that sustains and nurtures the Canadian Podcasting community. So he is a respected leader in the field and I want to publicly thank you Mark for honoring me and CLIP by including me in your top ten list especially given the other names already on the list!
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Audio from Carol Felderman
Thank you very much to Carol Felderman for sending that audio. What is most interesting to me regarding her thoughts are her reflections on her own childhood recalling how she and her brother also participated as consumers of Mcdonalds happy meals. In this case I think what critical literacy has afforded us is a way of talking about some issues and instances of living from a different perspective. I was also very interested in her comment regarding the relationship between power and the happy meal toys, which her students use as tools for positioning themselves within the classroom community. In a sense these happy meal toys represent a form of cultural capital in their particular setting.
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Anna Sumida was inspired by the Happy Meal conversation that she now wants to raise some issues regarding the Happy Meal with students with whom she works to hear what they’d have to say.
Charles Cadenhead, who has a young son and daughter, commented that he finds the girls toys in general to be of a more supportive and cooperative nature than the boy toys which are usually associate with themes of war, fighting and competition.
Andrea who has two young daughters shared a funny story. She said while buzzing around the kitchen in a world of her own, trying to navigate her other 3 house-mates, she noticed her younger daughter Bayla had stopped emptying her lunch bag and was trying repeatedly to tell her something. Andrea finally realized what she was saying “Mom, there’s a bad word on this spoon” (the disposable spoon she had had in her lunch bag). She stopped buzzing and focused on the hard-to-read raised lettering on the black take-out spoon which read “McDonalds”. She says it cracked her up noting “I guess she knows how “we” think!”
Ross of Dry Shave who has a young son, also had a gendered experience with regards to the Happy Meal which he talked about in one of the episodes on his show.
Why are these comments interesting and important to me? Because whether we choose to believe it or not, according to Carmen Luke, although children are not direct income earners, they are in charge of more pocket money than in the past, and they also exert significant power over parental purchase choices so helping them to learn about being informed consumers really does matter.
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Thank Yous
Before I go I want to say thank you to the following people for contributing to the show, participating in the show, commenting on the show or contacting me regarding the show; Mark Blevis and Andrea Ross of Just One More Book, Charles Cadenhead of Mostly News and Desperate Husbands, Dave and Heather Delaney of Two Boobs and a Baby, Macca of the F1 Trivia Podcast, Carol Felderman, Anna Sumida, Granny and Vickie of A Beaded Embrace.
Interesting show Vivian — as always! Here’s a follow up of my conversation with four second graders at lunch:
Me: Why do you think McD puts a toy in Happy Meals?
Girl 1: Because it makes you happy?
Girl 2: Because toys make children happy and we can buy more of them if we want.
Girl 3: So that we can tell our Moms to take us to McD (Carmen Luke, you are so right).
Me: Do you think McD is smart about putting a toy in there?
Girl 3: Yep, then we can buy more and collect all 17 things if they have them.
Me: So who benefits from that?
Girl 3: McD–so that they can make lots of money and get richer and richer.
Me: What do you all think about that? And do you think Happy Meals are healthy?
Girl 2: If you take the apples.
Girl 3: No wonder my Mom only lets me eat there once a month and sometimes not-even.
Boy 1 (who has been listening the entire time): I don’t care, I don’t care, I just want the toys and I’m still going to buy them no matter what.
There was more discussion about McD making lots of profit. Hardest for me was not trying to bias/sway them. The girls seemed to have felt wiser and informed but based on Boy 1’s adamant comment, there was no way he would chose otherwise. CHOICE–is that the ultimate end result?
Great review of Vivian’s book, NEGOTIATING CRITICAL LITERACIES WITH YOUNG CHILDREN in LANGUAGE ARTS (Jan. 2007 issue)!! Glad this book continues to get lots of press! Hip hip hooray Vivian!
Vivian,
That’s three weeks in a row CLIP has made me feel virtuous that our girls only whine “Can we go to the pub???”. Seriously.
Thanks!
Andrea
Andrea… LOL. A great way to start my morning! Thanks Andrea. As usual your comment is greatly appreciated!
vivian
I love what you did with your students Anna. It’s such a great demonstration of how such issues as those in connection with the Happy Meal cut across time and space.
Thank you so much for taking the time to create the transcript!!!
Much appreciated as usual.
vivian
Thanks for the heads up on the Negotiating review Anna. I didn’t know about it. I’m finally beginning to catch up with e-mails so expect a flurry soon!
vivian
My comment was mentioned on CLIP!!! I’m famous now!!!!!
Nice follow up show. I thought it wrapped up that idea nicely, though after reading these comments it sounds like you could do another show on Mikey D’s.
Andrea, when I ask my kids what they want to eat their responses are McDonald’s, or Subway, and all I wanted to know was whether or not they wanted peas or potatoes.
Diane or I cook most evenings so I’m not sure why the kids always respond with a fast-food joint when asked that question. I guess it’s pop culture conditioning.
Vivian, could you mention simple ways parents could encourage literature, especially a love for books, and pre-reading techniques on a future show? Diane has her own ideas but it would be interesting it hear suggestions from teachers and parents in other geographically locations. The parents of her students ask her for suggestions all the time.
-Charles
Vivian,
I enjoyed this podcast. It raises interesting questions: why are dinky plastic toys/collectibles so irrestible for kids (and I would argue for adults too, just with different collectibles) ? I remember begging my mom for the most trendy toy, be it a cabbage patch doll or my little pony, and showing it off to others was of the utmost importance. I think its more than clever marketing on the part of individual companies. It’s the underlying value system that we have to examine. How do we judge “success” , “hapiness” or “self-image”? A lot of the time, we gauge these things by what we own, what we wear, etc. I remember what an Australian friend said once, he had already spent several years in the US and he said,” here I feel like a consumer, not a citizen.” Now I’ve never been to Australia so i don’t know what it’s like or how it compares on the level of consumerism. But I definately understood what he meant. Every second of the day, I feel like I’m being told to buy something. I’m told I’m crazy if I don’t buy this or that, or that I wont be “cool” or fashionable. So, it’s no wonder children model those patterns, as they are also being advertised to, and judged by their peers. Parents and teachers have an uphill battle competing with the surrounding environment, that’s why bringing these value topics out in the open for exploration and discussion is essential. Children have to be literate in regards to consumerism and advertising.
Erin
Hi Vivian,
I am very excited about the podcast’s recognition and then to hear your book has received more recognition. Not surprised about either!!
I also have to say I am really enjoying “getting to know” the people who follow your podcast and hearing/ reading their comments about the topics that come up. I take away ideas to try with my class and also view points that I need to think more deeply about.
Thanks for bringing us all together!!
Carol
“Vivian, could you mention simple ways parents could encourage literature, especially a love for books, and pre-reading techniques on a future show? ”
Thanks for the suggestion Charles. I will definitely work on such an episode
vivian
“I think its more than clever marketing on the part of individual companies. It’s the underlying value system that we have to examine. How do we judge “success” , “hapiness” or “self-image”? A lot of the time, we gauge these things by what we own, what we wear, etc.”
A very important point Erin. I think your comment speaks to the notion of what is bought and sold through commercial advertising and so forth. Specifically that when we purchase something we are purchasing something more than the object itself. What we are consuming are particular lifestyles.
I look forward to hearing more from you.
vivian
I’m glad you are enjoying the show Carol. I’m also excited to see you writing about this space as a site for possible networking!!!
Keep us posted!
vivian
Erin, I appreciated your thoughtful comments and the observation from your Australian friend. Outsiders really notice it.
Speaking of consuming particular lifestyles, I couldn’t believe how high-definition TV sales jumped by 30% just because the Super Bowl was being broadcast in HD. Whether young or old, how easily Americans get sucked in.
Everytime I hear Mc Donalds, I think about “Fast Food Nation “and “Super Size Me”. I am from Europe and I have to agree with a previous comment from an Australian who said that here she felt like a consumer more than a citizen. There is an exteme emphasis on material posessions, and people believe that the more things they have the happier they will be. This notion is communicated at a very ealy age to children, who often hear: “If you do this, I will buy you…” Certain brands have become a way to be accepted in a group. If you can show that you have the latest Mc Donalds toy, then you’re in! How sad! Parents need to talk to their children about blind and infectious consumerism and what certain corporations do!
Chrystelle