On Today’s Show:
Unpacking the Happy Meal in a Kindergarten Classroom
CLIP is nominated for the Podcast Peer Awards in the Education category.
McDonald’s is Podcasting…Hmmmm
Thanks To:
Charles Cadenhead, Andrea Ross, Andy Bilodeau
Podcasts/ Podcasters Mentioned:
Just One More Book Just One More Book
Mostly News Mostly News
Desperate Husbands
The AndyCast
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Produced by:
Andy Bilodeau
Partial Transcript for CLIP 25
Intro
Hello Everyone. You are listening to show 25 of the CLIP podcast dedicated to Carol Felderman and her 2nd graders at Bailey’s Elementary School in Falls Church Virginia.
Before I go any further I want to share with you that CLIP has been nominated for the Podcast Peer Awards in the Education category and I want to sincerely thank all of you who voted for me originally but who as a result of some unfortunate circumstances which I’ll talk about in a subsequent show, actually had to go in and re-cast your votes. I’m not a big awards person but I’m very honored to have been nominated and I feel so validated to see you all voting for me. So thank you so much.
Tonight’s show focuses on an instance of learning in a kindergarten classroom where a group of children worked on interrogating, disrupting and analyzing the discourses associated with the McDonald’s Happy Meal. Did you know by the way that McDonald’s is now podcasting? The series of podcasts is titled “The McDonald’s You Don’t Know”. It’s claim is to , and I quote, “share the real story of McDonald’s”. The one that I viewed called “Moms and McDonald’s” included 10 women from 7 countries who were called upon by McDonald’s to form a global mom’s panel which in the videocast is referred to as an international think tank representing the pulse of what mom’s are asking for. Isn’t that interesting? Hmm….what do you all think of that? There’s really not that much of a change. It’s still hamburgers and chicken nuggets that are central to the happy meal so let’s keep an eye on the effect of this international think tank.
Charles Cadenhead station ID
Midtro
For tonight…here is the “McDonald’s We Do Know”.
In the following conversation…
Thank You:
Before I go I want to say thank you to the following people for contributing to the show, participating in the show, commenting on the show, contacting me regarding the show, providing a station id, or pinning my frappr map; Charles Cadenhead, Andrea Ross, Andy Bilodeau and Reggie Vasquez…until next time…
Outro
Tags :
consumerism, gender, Happy Meal, McDonalds, think tank
Happy Silver Anniversay to CLIP!
I too find the McD Happy Meal toys to be quite problematic for me as a Dad and for my son. Thank goodness he’s to young to really “get it” so for now we’re ok. Heaven help us one he makes the distinction between “boy” and “girl” toys.
I laughed out loud at the McDonald’s Think Tank.
What a riot!
Andy Bilodeau
http://www.andycast.net
I was surprised and yet had fully expected to see McDonald’s casting…it is a riot.
Thanks Andy
vivian
Hey, that’s right, this is your silver!?! Congrats Vivian! I remember when you were in your teens, it seems like only yesterday….
This gender segregation at McDonald has always irked me. There have been many times where we either wanted one toy or the other or both. I find the girls toys in general to be of a more supportive and cooperative nature than the boy toys. Those usually follow themes of war, fighting and competition. Their most recent toy, the Littlest Pet Shop which was the girl toy, is an uni-sex one that either boys or girls would enjoy, our kids certain have.
Sadly this is just another way to hook the next generation of consumers into buying their product.
Great show Vivian, I enjoyed it during our show day today.
Charles
Hi Vivian, Andy mentioned this show to me so I paid attention.
It’s funny, I mentioned this topic on a recent Dry Shave (#95 - Happy Meal)…I asked for the Pet Shop toy for our son, the people working there still got it wrong and gave him Yugi-whatever-the-thing-is. Oh well, at least it creates work for our waste management company.
I LOL at your walk down memory lane Charles! It’s amazing nowadays the amount of war imagery that permeates society.
Ross, thanks for your comment. I went over to listen to your episode and really appreciated what you had to say. It is infuriating how our children are being socially ’schooled’ with such innocent appearing texts like the Happy Meal.
vivian